So you are interested in starting and running a successful email marketing campaign? While a lot of people claim that email marketing is one of the most effective campaigns which needs to be run in order to get better awareness of your product or service and in turn generate more income. Indeed it is true!! It is marked as the most productive way to get your message to the target market since the outset of internet marketing. Moreover, it is a cheap approach but before we get into it, let’s discuss what email marketing actually is.
It is all about sending emails to a group of targeted leads in order to promote your products or services. It is an economical method to advertise your brand. This act of sending a commercial message to a group of people through email could be considered as email marketing process. The motive behind sending advertisements, business requests, and sale promotion is to build loyalty, trust or brand awareness. This term generally refers to sending email messages with the purpose of improving a merchant’s relationship with current or previous customers by reassuring customer loyalty and repeat business, collecting new customers or convincing current customers to purchase something immediately and sharing third-party ads.
How to implement it correctly?
Enforcing a profitable email marketing campaign requires strategy and methodologies that many of the business owners are unaware. This is because if you get it wrong, your readers get confused about your message or might ignore it to the point that they don’t take any action. If you are planning to advertise your products and services, try to take advice from an expert first to make your campaign as successful as it can be. With the primary goal of increased production and an expanded customer base, there are plentiful methods that are proven profitable to a successful email marketing campaign. Let’s review them in detail.
1.Start building a list
Email marketing works because people have given you their permission to send them emails. So before starting email marketing campaign, you will need to focus on building an ample email list. Make a list of people you need to send your emails. You can do this by many ways either free or by offering newsletter or product updates. The choice is yours but it is crucial to have a clear purpose when asking for address. But how will you get emails? You can start to collect emails from your website with an email opt-in form. In order to encourage visitors to opt-in to your email list, offer them something of value like free report, discount voucher in exchange of their email address. You need to present your reliability by explaining the purpose of emails so that people get interest in receiving them.
Always make a constant follow up to get the positive outcomes. Mostly, daily updates on products are required and if you are not capable in delivering that, you will not able to get the success results of your email marketing efforts. Remember that first follow up mail is very important and should be send immediately. It works like your introduction part and your plans, so keep it long-winded & detailed. You need to set up on the expectations they have from you and keep a strong call-to-action.
As the running of email list is only & only for your service or product, so customer engagement is a must key in order to make sales. Keep exploring if your messaging is regular with the expectations you have set. Also take care of customer’s interest earlier and try to send similar offers to them. Don’t ever try to send blind offers and you can even pitch a product more than once.
4.Get Email Campaign software
Email campaigns are successfully carried out with specialist email campaign software, known as autoresponder. It is easy to imagine that you will have time to personally respond to every new subscriber, but doing it practically is a different thing especially if you start getting huge amount of subscribers on daily basis. The complexity of campaigns keeps on increasing and you can’t able to follow through everyone. An autoresponder can handle many more emails that you could ever process manually and enables you to send, obtain, manage and organize email list of customers.
5.Have one focus
Make your email focused on one item or offer. Decide the major thing which you want your audience to do after reading your email. Try not to inundate your audience with lots of different links to different items. Instead of this, provide one link for the focused information that you want to get across your audience. You can always up-sell and cross-sell at point of checkout.
6.Check your stats
After sending out the email campaign, keep an eye on the analytics which includes open rate, click through rate and unsubscribes. Firstly, open rate will give you an idea of how many people open your emails through single invisible tracking pixel. It basically depicts your relation with the reader. If it represents lower, it means that you have unengaged customers and consequently need to work hard to manage their expectations. Next is click-through-rate which shows how many people have clicked on a link in your email. Again, if the value is low, keep in mind that your message is not get targeted and needs improvement. Lastly the unsubscribe rate will let you how many people have clicked the unsubscribe button at the end of email and take action by knowing the reason of people leaving.
Email marketing is believed to return huge profits to the marketers and it is not much complicated for a beginner to understand. Using the above mentioned email marketing tips can definitely provide you high returns.