If you are retaining a business in today’s world, there should not be any doubt if you have an online presence or not. Online business plots are now fully blown by the competition they are facing for gaining maximum clients. If you have an online business, you would surely wish to get targeted visitors on your site. The marketing campaign should be intrusive enough to attract customers.
It is now a matter of what an online presence is? You need to know how people discern your brand and whether the notion matches the one you want to establish. A business can’t just let other people determine what their brand is; they should be one on top of it controlling the narrative. This is where online reputation management comes in.
Online Reputation Management
It takes a lot of hard work and patience for a company to build up and grow reputation with its current & potential customers. However, this reputation could rise or fall easily depending on the kind of online feedback received for its products or services. Now clients are able to express their views through different sources like blogs, social media etc. These can go a long way in building & spoiling your brand image. Online Reputation Management is all about taking these feedbacks into your stomp & using them as an advantage in building a strong online presence.
Online Reputation Management is the practice of taking charge to manage online reputation of a brand on web. What it involves is supervision & assertion of the specific perception of a business into favorable side. In other words you can say it as the process of managing the viewpoint of targeted audience for any business, website on social networking sites, social media & search engine result page. The primary aim of Online Reputation Management is to promote positive content rather than negative or pushing down the negative content in SERP, thus improving the reputation of a website or brand online. Online Reputation Management is equally important as marketing and help in maintaining website or blog.
Why ORM is Important?
There is no emerging from the power of internet and that is why it has become the eventual source for brands. The potential customers, even we check the reviews before making any purchase and a single bad review make the customer shift to the competitor’s brand. This blunder to online reputation leads to loss of new customers. Online Reputation Management allows you to take control of what your customers see online. Don’t let your competitors do that for you. Many of the crooked web marketers are taking the resort of false negative remarks to pull down the influence of their competitors. As a result, it will be scam for the targeted audience in searches and the brand will lose its customers. The reputation of website gets spoiled, pulling down its ranking in SERP and often getting the website banned from major search engines. Thus, the importance of reputation management should not be underestimated. It plays a opportune role in managing brand’s reputation and building strong relationships with your targeted customers.
Best Practices for Online Reputation Management
Just like we continue to grow yearly, people’s way of searching things online keeps on changing every year. Internet and social media has so much grown in it, managing online presence of brands has become tougher. Following are the best online reputation management strategies which can be followed in 2019.
- Know your performance in search results
Does your brand have a strong online presence for every type of customer searches? If yes, then you are going well. But if it is not appearing in search results, you may have risk of losing customers to your competitors. Before heading into an online reputation management strategy, you need to find out how well you are performing in search results. Is your brand showing up in the result of customer’s queries in search engines? If yes, what are people seeing in the results? Also discover the most common search phrases which customers are using to find your products or services.
- Monitor your online reputation
Potential buyers trust online reviews the most before making any purchase. They prefer to hear about the real experiences with product or brand which people have observed. So it’s your responsibility to manage your profile with good reviews for a well impression. Make an impressive image by treating your customers in a best way in order to get rewarded for your reputation. If you are failing to do so, work on the systems to make your customers jubilant with use of your product or service. In short, you need to be proactive about your reputation.
- Respond to all comments
Comments should not be discriminated at all! Whether positive or negative, all comments should get a response. Customers feel highly motivated to share both the good as well as bad experiences. Thus, all the positive or negative comments should be given response to build a strong online reputation in search results.
- Ask for reviews
Do you know what the most cogent piece of content on internet is? It is a customer review! One of the best practices to manage online reputation of a brand is accumulating great five-star reviews. Go ask for reviews & testimony from previous as well as current customers. A happy client will never refuse for giving the good rating and it is an opportunity for you to build brand’s reputation. Don’t miss it! You can also promote the average rating on different pages.
- Be cautious while using social media
Social media has the power to expand your following and it act as a helping hand in promoting your brand’s reputation. But it also comes with several risks of instant reputation confrontation. The compelling factor of social media which contributes in brand’s reputation identity is the way you present yourself there. Be active on social media, keep engaging with others and keep your content significant! What you should take care is doing proper research before posting and avoiding contribution to harmful online conversations.
All the above mentioned online reputation management strategies plays a crucial role in online reputation management and can be followed in 2020.