What to Choose Between SEO and PPC Strategy

Everyone is indulged into online business now and is well aware about the Internet Marketing. Online marketing has exploded the Internet field with its huge popularity of connecting with customer, offering an engaging price or searching to the competitive benefits. But as the competitors follow the same approach, you need to stand out from them. Now the question arises how you can be better from your competitors!!  There are many internet marketing tools gets released, it complicate the situation for the business owners in choosing the best one to get online awareness and increased traffic.

Among the other tools, there are two strategies which are strong fighters in terms of providing results but different in terms of their use. The major concern about what to choose between SEO and PPC has raised difficulties for the owners. But both of them play indispensable part in major search engines. The choice is all yours whether you want organic results or want quick results with ads.

PPC

PPC basically works in the form of banner advertising where you can list your site with a selected list of keywords. The purpose of these ads are gaining click through rate (CTR) which gets converted into sales. The basic term for PPC is paying for advertising, which means you need to pay for every click which your site gets. This requires investment and you need to spend a lot of money to learn it. But this factor can’t deter you from trying it. PPC delivers very quick results when compared to SEO and most of the organizations have started using it as it works best for them.

SEO

SEO, on the other side, is a long-term strategy that is being widely used from many of the years. The users always go for the top results of their search queries and if you are not in that position, you strongly miss the gigantic traffic to your website. Marketers use of relevant keywords in order to rank the website in top result pages in search engines. SEO though is easier to work than PPC and therefore mostly preferred by marketers but requires long time investment.

Most of people ask this query that what among the two is best to use? Both of these internet marketing strategies help us in the best way it can. But somehow, both deliver different results. Taking advantage of both can yield some great results and boost efficiency of each other as well. SEO can drive up the success of pay per click campaign and both can counterpart each other as well. Both of them have some similarities and that’s why both should go hand in hand for marketing success.

Which is best between both?

SEO is a cheaper and viable option and take a long time to deliver results. If you want quick results, PPC is a good option to adopt. Here are some of the major key points of PPC.

1.Control Over PPC

With PPC, you will exactly get to know what is exactly happening all the time, you will decide when to start and stop a campaign even the time for which you want your ad to appear. The results are very quick and you can react on it on an immediate basis.  

2.Penalization get reduced

With SEO, if you start expecting quick results, you may fall victim to ruthless black-hat SEO techniques which will be against Google’s terms & policies. Google will cause penalty to your site and getting your website will be time consuming. With PPC you will get quick results without falling for any black-hat techniques and thus penalization rate gets reduced.

3.Quick results

SEO process takes time to implement analyze and deliver ranking for a website and you may not see your website in top results for some time with SEO. Compared to this, PPC can start giving traffic to website in few hours. Your website start getting ranked on a very quick basis and therefore most of the marketers are choosing PPC over SEO now.

4.Keyword Research

For the best results of SEO for a website, the first thing is the choosing the right keywords that will give you the right targeted visitors. Keyword research is very much essential to compete with the big brands in search results and this is a time consuming task.

5.Content

While SEO requires targeted quality content for the good strategy, which can demand lot of your time, PPC on the other hand let you market what you already have and it focus more of your time on optimizing one piece of quality web content. Similar to SEO, social media marketing takes lot of time for the development without any guarantee of laser targeted traffic.

6.Results in search queries

Organic results only appear in the middle of the page whereas PPC ads appear above the organic results and on the bottom as well. The position of ad depends on the number of factors like targeted keywords, keywords in your landing page and many more.You can even get you’re ad on the first page by paying a higher cost per click.

Organic results only appear in the middle of the page whereas PPC ads appear above the organic results and on the bottom as well. The position of ad depends on the number of factors like targeted keywords, keywords in your landing page and many more.You can even get you’re ad on the first page by paying a higher cost per click.

The conclusion of which among SEO and PPC is better is a long debate and uncertain. Though PPC is a good strategy for quick results bit one shouldn’t disregard SEO as it is a long term strategy which provides a better cost benefits and more trusting and permanent customers. But if you don’t have much time, PPC should be your top priority for generating sales right away.

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